Tuesday, June 29 | Submitted by
Springfield, Mo., June 25, 2010 – The Springfield Regional Arts Council (SRAC) has launched its new website and mobile site, providing an innovative and robust view of the local and regional arts scene at www.SpringfieldArts.org <http://www.SpringfieldArts.org> .
New web features include:
A mobile version of the site is also now available for smartphone users including an event calendar, social feeds, videos and more. Mobile-users can access the mobile site through a link on SpringfieldArts.org, by going to www.m.wbx.me/springfieldarts <http://www.m.wbx.me/springfieldarts> or by scanning a Quick Response (QR) code that will begin appearing around Springfield at Members’ sites. Individuals with smartphones can download a free QR code reader by going to www.m.qmcodes.com/reader <http://www.m.qmcodes.com/reader> . Using the phone’s camera, scan the QR Code, located on promotional material and signage with the SRAC logo, to navigate to the SRAC’s mobile site.
The SRAC marketing and technology committees provided leadership for this project and created a “virtual agency” to implement the new sites and features. The agency, led by SRAC Board member Michael Stelzer, included Judith Garson, Lauren Daly and Jeff Hedrick of Marlin Network and Angela Barker of Nelrod Productions.
“The new website and mobile site show the Springfield Regional Arts Council’s continued commitment to make the arts accessible to all,” says Leah Hamilton Jenkins, Executive Director of the SRAC. “We wanted to make the sites clean and user-friendly as well as highlight the incredible amount of offerings our arts organizations and artists provide for the community. We are also excited to be on the forefront of innovative technology to attract a new audience of art appreciators.”
The SRAC, incorporated in 1978, connects people and the arts. It supports some of the most prominent visual, performing, literary and film/media arts organizations within 27 counties, the largest outreach of any in the state of Missouri. The current mission of the SRAC is to transform lives and enrich our Community through the Arts. The SRAC also manages The Creamery Arts Center, which houses the offices of the SRAC, Springfield Symphony Orchestra, Springfield Ballet, Springfield Regional Opera, Springfield Community Center and Care to Learn, as well as a board room, classrooms, arts library, exhibition hall, film editing bays, shared costume and set design shops managed by the Springfield Little Theatre and instrument storage.