January 10, 2019
Springfield felt a collective lump in its throat when it saw the email subject line: Obelisk Home is Closing.
Thankfully it was somewhat of a false alarm. Obelisk Home took a few days off in early November to reboot. The result? A whole new retail experience for the longtime Downtown Springfield retailer.
“The store closed in October to bring a fresh new feel to the store for our 10 year anniversary,” Nicole Fuller, Obelisk’s Director of Strategic Relations said. “It’s light, bright and fresh.”
The move allows Obelisk Home to reach even more customers.
“Our consumer base has always been around ages 40-65 and we are trying to reach a younger demo of 30-40-year-olds,” Fuller said. “We think the new reno and new products that we sourced at market is a good start.”
But don’t fret! They have not tried to reinvent the obelisk. Obelisk Home is still dedicated to carrying quality products that are timeless in design.
“We don’t care to be trendy because trends die quickly and the product becomes dated,” Fuller said. “We strive to offer product that never goes out of style and that can be added to over time to create a truly one of a kind home environment. We are also dedicated to the community that has been so good to us. We love supporting local charities that foster equality, care for the less fortunate and animal welfare.”
Obelisk Home is part interior design, part home decor and part art gallery, and they are focused on individual service. Owners Nathan Taylor and J. Kent Martin have put together an incredible recipe for success.
“We pride ourselves in offering the most diverse and constantly assortment of home furnishings and décor in the area and we are known for the creative ways in which we present that to our customers,” Fuller said. “We have also been very blessed to be able to take our eclectic creativity into the homes of our design clients. While many designers are known for a signature look, Nathan and the Obelisk Home team are known and in high demand for the unique interiors that they create for each client. No two projects look alike because no two clients are alike. We are frequently told by new guests into the store that they feel they have just stepped into a shop in a much more cosmopolitan city but they are always amazed with approachability of our product and service.”
Its 10 successful years of business have made Obelisk Home a Downtown Springfield institution. The shop is also a fixture in the monthly First Friday Art Walk series.
“We aren’t like other home furnishing stores so being downtown has given us the opportunity to be a true destination for design,” Fuller said. “Being located in a 115-year-old building that feel brand new on the inside also echoes our design philosophy of mixing old with new to create a uniquely personal environment.”
Obelisk Home also believes in giving back to the community. Part of the store’s celebration was charity work.
“For the 10 year Anniversary festivities, we raised $3400 for Habitat for Humanity of Springfield,” Fuller said. “Giving back is very important to our owners.”
Here’s to 10 more successful years for Obelisk Home. Visit them at 214 West Phelps St., Suite 101. And visit their website, obeliskhome.com.