October, 22 2021 | All Day
JCPenney, one of the nation’s leading retailers, is launching a new, inclusive, in-store beauty shopping experience in Springfield with an exciting grand opening event on Friday, October 22nd at Battlefield Mall. Springfield will be one of ten cities to introduce JCPenney Beauty ahead of the nationwide rollout beginning in 2023. The JCPenney location in Springfield will celebrate its grand opening with a public ribbon cutting event, hosted by the store’s general manager and associates.
The retailer’s new, inclusive in-store and online experience reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regimen, or budget. Featuring 170+ beauty brands—from tried-and-true favorites to fresh indie finds to BIPOC founded—the assortment will span makeup, skincare, haircare, styling tools, fragrance, nailcare, and bath and body products at varying price points.