Downtown Springfield Association
Logo for the MIDxMidwst Mural Festival
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MIDxMIDWST coming to Downtown Springfield in Fall 2020

February 21, 2020

MIDxMIDWST Arts & Culture Initiative, a newly-founded, women-led organization, is bringing something awesome to Downtown Springfield this fall.

The MIDxMIDWST Mural Festival is coming in September 2020. It will boast an intentional balance of local and external artists performing live mural art. The two-day event is aimed at bolstering community identity and beautification efforts for the city.

MIDxMIDWST aims to establish itself as the midwest’s answer to South by Southwest, with a particular focus on public art. It offers a new avenue for artists to provide value to travel tourism, enhanced walkability and community identity for Springfield residents.

“Our community is hungry for more public art — for a visual experience unique to us,” Meg Wagler, Founder at MIDxMIDWST, said. “As an artist and art director, it’s in my DNA to bring this to life and provide a cohesive initiative for our community to rally behind. As Springfield navigates how to provide a visual identity for the community, this festival provides a vehicle to celebrate culture and the arts in real time, I’m excited and honored to help shape the narrative of who we are, where we’ve been and where we’re going.”

MIDxMIDWST will benefit the community in several ways:

  • Annual mural and arts festival focused on large scale live art and entertainment
  • Focus on diversity and inclusion through efforts to attract and retain a diverse community of artists
  • Projected economic return to local businesses related to foot traffic and travel tourism
  • Contemporary and public arts related residency program to launch 2024

A Call For Artists will be available starting March 2. Vendor applications will open June 1. For sponsorship inquiries and artist-sponsor information, please contact

Born from the idea “Why Not Here?”, MIDxMIDWST was founded to promote and value public art as a strong economic impactor in the midwest. Focused on placemaking, inclusivity, and opportunity for artists, MIDxMIDWST aims to showcase local talents. It will also invite outside talents to share our space for a truly inviting experience of entwined culture, history and progression.