Downtown Springfield Association

We’re community developers, event planners and passionate Downtowners.

The Downtown Springfield Association’s (DSA) mission is to cultivate and sustain a vibrant business community represented by a balance of retail, professional, service, dining and entertainment entrepreneurs.


Community Development

We’re passionate about growing downtown by attracting businesses, retaining talent and meeting the needs of our thriving community. Find development resources here.


We work with our community partners to produce some of the area’s most iconic events: Artsfest, Taste of SoMo, Cider Days and the Downtown Christmas Parade.


Our ultimate goal is to ensure downtown remains a great place to live, work and play. That means advocating on behalf of developers’ issues, historic tax credits, safety initiatives and more.

Want to work with us? We’re hiring interns!

Our Team

Meet the team currently working to make downtown Springfield an even better place to live, work and play.

Rusty Worley

Rusty Worley has served as the Executive Director of the Downtown Springfield Association for eleven years. His favorite part of downtown? “Being a part of something historic, authentic, and ever-changing.”

Contact Rusty

Bethany Bell

Bethany Bell joined DSA as events manager in March 2017. She can be spotted Downtown with her two dogs, Sasha and Juno.

Contact Bethany

Jeff Kessinger

Jeff Kessinger joined DSA as the communications manager in June 2018. He loves exploring all the fun things Downtown has to offer with his wife and five children.

Contact Jeff

Board of Directors

Our Board of Directors is full of downtown warriors, community development fanatics and local business owners.


Paul Tillman | Tillman Redevelopment | President

Allen Kunkel | Missouri State University | President-Elect

Kim Hamm | BKD, LLP | Treasurer

Cricket Fries | A Cricket in the House | Secretary


Chris Ball | Jack Ball Architects

Lelia Voss | US Bank

Mary Lilly Smith | City of Springfield

Chris Weiss | Husch Blackwell

Darren Smith | Sensory Integration, Veridian Events

Matt Lemmon | Community Foundation of the Ozarks

John McQueary | Hotel Vandivort

Craig Wagoner | Brentwood Management/Gailey’s

Ryan Mooney | Springfield Area Chamber of Commerce

Jarad Johnson | Mostly Serious

Vance Hall | Druff’s