WTF is a Concept & Where Can I Get One? – with Shelby Mathews, Native Digital
May, 17 2023 | 5:30 pm
405 N. Jefferson Springfield, Missouri 65806
https://www.facebook.com/events/136047562742021/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_local_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D
$10
WTF is a Concept & Where Can I Get One?
A guide to solid strategic foundations for big creative ideas, covering different research methodologies, the core components of a good creative strategy brief and how to pressure test your concepts.
Where? Cox Health Innovation Room @efactory
May 17 @ 5:30 p.m.
May 17 @ 5:30 p.m.
FREE for members & students
$10 at the door for general public
$10 at the door for general public
Shelby Mathews is Vice President of Creative at Native Digital. The brand and marketing firm was recently ranked by Adweek as the 4th fastest growing agency in the Midwest. Through that steady climb, Shelby continues to weave creative through brand strategy to performance marketing. She has struck that balance of storytelling and data for brands such as POLITICO, Aparium Hotel Group, Virgin Mobile, USAFacts, Black Girls Code and KSL Resorts.